"I Googled it." These three words have single handedly transformed the way customers buy across every industry and sector. The ability to compare price and product created by Internet search engines, coupled with our insatiable desire for instant information, have created a volatile, new breed of buyer: the Search-and-Switch Customer. In these bruising economic times, businesses unprepared to address this buyer are losing market share by the minute. In "Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World," (Jossey-Bass; March 24, 2009; hardcover) loyalty guru Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn, and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for today's compulsion-to-compare planet of buyers. (PRWeb Mar 24, 2009)
Read the full story at http://www.prweb.com/releases/2009/03/prweb2258444.htm
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[Source: PRWeb: Business Entrepreneurs]
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